Google makes us all dumber: The neuroscience of search engines
As search engines get better, we become lazier. We’re hooked on easy answers and undervalue asking good questions
In 1964, Pablo Picasso was asked by an interviewer about the new electronic calculating machines, soon to become known as computers. He replied, “But they are useless. They can only give you answers.”
We live in the age of answers. The ancient library at Alexandria was believed to hold the world’s entire store of knowledge. Today, there is enough information in the world for every person alive to be given three times as much as was held in Alexandria’s entire collection —and nearly all of it is available to anyone with an internet connection. This library accompanies us everywhere, and Google, chief librarian, fields our inquiries with stunning efficiency. Dinner table disputes are resolved by smartphone; undergraduates stitch together a patchwork of Wikipedia entries into an essay. In a remarkably short period of time, we have become habituated to an endless supply of easy answers. You might even say dependent. Google is known as a search engine, yet there is barely any searching involved anymore. The gap between a question crystallizing in your mind and an answer appearing at the top of your screen is shrinking all the time. As a consequence, our ability to ask questions is atrophying. Google’s head of search, Amit Singhal, asked if people are getting better at articulating their search queries, sighed and said: “The more accurate the machine gets, the lazier the questions become.” Google’s strategy for dealing with our slapdash questioning is to make the question superfluous. Singhal is focused on eliminating “every possible friction point between [users], their thoughts and the information they want to find.” Larry Page has talked of a day when a Google search chip is implanted in people’s brains: “When you think about something you don’t really know much about, you will automatically get information.” One day, the gap between question and answer will disappear. I believe we should strive to keep it open. That gap is where our curiosity lives. We undervalue it at our peril.
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Infographic by - Norman Rosenthal, MD.